Destra Incorporated

Destra Incoporated was a mining company famous for its "We cover the HOLE of Arizona" slogan throughout the 19th Century. The company was founded in 1901 by the russian entrepreneur Alexander Destra IV.

History
In 1901, after establishing Destra Stores, the russian entrepreneur Alexander Destra IV was setting up his "Destran Empire" to rival the Reekan Empire. After investigating several mining companies, Destra decided a good way to make long term profits was in the mining business. He quickly established  "Destra Mining" with the aim of providing cheap ores at expensive prices to refinery companies. The company was a success and made huge profits.

However, in the late 1960's, Destra Stores among other Destra ventures where failing. They had not been generating enough profit to become stable and Alexander had to dissolve them. However, he had put most effort into Destra Mining and did not want to see it fail. Since it was the last of the Destra ventures its name was changed to "Destra Incorporated".

Logos and Ad Campaigns
Throughout the 1970's Destra thrifted and became the second highest mining corporation in the world. There were



many slogans and ad campaigns that appealed to the general public and at it's

peak the

employee count of Destra topped off at over 2000. The most famous was : "We cover the HOLE of Arizona" which was talking about the aquisition of a huge hole plot in Arizona state.

This became a recurring theme in ads even after they no longer used the quarry in Arizona: It had been fully excavated.



The Destra logo changed in the 1970's to a yellow italic text with a pickaxe emblem. This logo stayed with Destra until its merging with Reeka Mining in 2001.